Foxcatcher has hired Varun John as Head of Trading as part of its continued growth, led by Managing Director David Gaskill.
Foxcatcher works with businesses to realise and unlock the value in their data through technology enablement by focusing on customer data and aligning addressable media with CRM, DTC, and eCommerce outcomes. Foxcatcher simplifies how we build this customer understanding to help businesses deliver real-world results through connected strategy and execution.
As Head of Trading, Varun John will shape the Foxcatcher programmatic capabilities and, in turn, develop solutions for clients and partners, leveraging the Foxcatcher real-world approach to data and contextual insight to execute digital media campaigns. Varun will utilise his specialist skills in operational digital, data, and technology integration with a keen eye for technical, functional detail and end to end project completion.
Varun will also be responsible for managing relationships with the Foxcatcher key publisher and DSP platforms, working with Andrew Molan, the Head of Product & Solutions, for ensuring connectivity across the Foxcatcher stack.
David Gaskill said of the appointment, “Varun joins the team to lead our strategic execution of digital media and bring to life the Foxcatcher vision of simplicity in data and technology. Varun will head the trading team to deliver an absolute focus on success for our clients and provide invaluable counsel as the programmatic landscape evolves through 2021”.
Varun John commented, “2020 has been the catalyst for change towards a digital economy, where shifts in consumer behaviour have been the theme. With the surge in online spending, the engagement between brands and consumers has never been more important. With data and insights at the helm, executing media strategies with a consumer-centric approach allows us to support our clients’ goals and achieve the desired results. I am thrilled to be joining Foxcatcher at such an exciting time”.