Alex Cook joins Foxcatcher as sales director

Alex Cook: “It felt right to join an Australian-based tech company with huge growth plans”

RyanCap’s data and technology specialist, Foxcatcher, has announced the appointment of Alex Cook to the newly created role of sales director. 

Cook comes to Foxcatcher most recently from Digital Remedy, where he was the sales director and previously at Amobee and Big Mobile. He will be responsible for positioning Foxcatcher’s programmatic and proprietary product suite in the market while driving growth and new business development across clients and partners.

The Foxcatcher business strategy is focused on continued expansion across markets, and Cook will lead Foxcatcher’s scale-up into Brisbane and support the growing Sydney market. He will report to the general manager – head of trading, Varun John.

John said the data and technology specialist’s value is built on customising its proprietary technology FoxID & Worldview to drive its programmatic offering in supporting client outcomes through a macro and micro lens.

“Unlocking value and success for our clients has always been our modus operandi. As the business continues to build momentum, we are growing our team of specialists to meet client demand, focusing on Sydney and Brisbane.

John welcomed Cook’s appointment and acknowledged his strong track record in the market with his programmatic experience at Nexxen (formerly Amobee) and Digital Remedy.

Cook said of his new role: “The growth of Foxcatcher over the last three years has been nothing short of extraordinary, and with such a focus nationally on independent agencies, it felt right to join an Australian-based tech company with huge growth plans and locally built products focused on real-world business outcomes for clients.”

Read the MediaWeek article here.