RyanCap agency takes a meta approach to the ‘talent crisis’

To Dr Mumbo, outdoor is often the most eye-catching ad medium. So spotting this billboard on the morning commute appeared a particularly bold way to reach a small target audience, in the often ‘catch-all’ environment.

“How did this ad get here? If you can answer this, email me job@foxcather.com.au” the billboard reads, Foxcatcher being RyanCap’s marketing data and technology business.

Buying billboard space isn’t cheap! So let’s hope the team over at RyanCap knows what they’re doing…

Is Seek just not working for Foxcatcher? Or is this a savvy way of reaching your target talent pool?

Read the full Mumbrella article here.