Products
by Foxcatcher
WorldView is our Foxcatcher proprietary data and media buying ecosystem that enables brands to discover, activate and measure programmatic campaigns.
WorldView interprets and automatically adjusts marketing investment against data signals at scale, by contextualising data against real-world events and sentiment. It connects macro-contextual, real-world insight to customers allowing you to understand what influences their engagement with your brands and act on these signals when the time is right. It identifies, monitors, and automatically acts on changes in social sentiment towards brands, categories, and keywords.
powered by FoxTag
FoxTag extends and elevates your measurement
Using a combination of proprietary and industry identity solutions. We employ machine learning technology to understand and connect your campaign activity to your sales and business outcomes
Using the FoxTag we can:
More accurately measure campaign performance
Use attribution to understand consumer influences at scale
More accurately build audiences and target across device/platform
What can WorldView do for programmatic campaigns?
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WorldView sentiment pacing segments are aligned to IAB categories
View sentiment trends for mapped categories
Categories can include multiple data sources including news, social or macro data such as interest rates, stock prices etc
Foxcatcher can curate categories to align with a brands associated vertical
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Adding the ‘when’ to campaign activation
WorldView Optimises budgets so brands are investing when sentiment is high and consumers are most likely to engage
When sentiment is low budgets are reserved and paced out for the duration of the campaign.
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Predictive customer modelling to understand lifetime value
Using RFM Modelling (Recency, Frequency, Monetary) based on your first party data, we can:
Segment and organise your customers into cohorts based on your business KPI’s
Using anonymous hashing identifies to understand who are your best customers, frequent visitors and those with potential across both mobile app and web.
Forecast revenue per segment, enabling businesses to identify the best time to go to market
Create audiences and define strategies to progressively move customers from one cohort to the next
WorldView Integrations
Worldview has extensive integrations to power your campaigns
Social, Search, News, Web Analytics and Publisher Data
Real-time and historic collection and analysis
Trending search data from Google
Web Analytics from Foxcatcher’s proprietary FoxTag
Deep Third party integrations with The Trade Desk
Fuel price, weather, custom first party integrations
WorldView connects to 3rd party platforms for data ingestion and/or activation
Foxcatcher connects you with your audience
Our approach is a combination of signals that reflect and influence consumer behaviour, and algorithms which help us understand their significance and likelihood to achieve a positive ROI.
Foxcatcher Technology & Consultancy Services
Custom Solution Development
Review process flows for bottlenecks and automation opportunities. Develop solutions to automate and streamline business processes.
Key Service
Review process flows for bottlenecks and automation opportunities
API Integration
Secure Data Exchange
Privacy Audits & Compliance
Product Development
Security & Risk assessments
Custom Data Modelling
Using privacy safe and complainant data share practices, our data science team analyse and provide insights from your data. This provides invaluable insight into how your customers engage with your business
Key Service
Secure data exchange
Custom modelling design and development
Predictive solutions
Ecosystem mapping
Analytics & Tracking Implementation and audits
Our extensive analytics audits deep dive into 80 key points of analytics and data integrity. Our skilled team can implement the proposed changes, provide training and ongoing support.
Key Service
Ecommerce Tracking
PII + data management
UTM Codes
Datalayer integration
Support & Training
3rd Party Integrations
Advanced data collection
Our data integrity process
