Entertainment
The client is a global theatre production that has received a record-breaking eleven nominations and won another record-breaking nine awards, including 'Best New Play'.
Using our FoxGraph household targeting, Foxcatcher was able to target the same users across BVOD and Display. Recency & frequency was crucial to the overall outcome and FoxGraph was instrumental in cross channel deduplication.
This strategy saw a 20% increase in site engagement compared to a standard prospecting strategy measured through CTR and Website visits.
The CPA saw an improvement of 29% across prospecting strategies using the FoxGraph as compared to the standard prospecting strategy.