Entertainment

The client is a global theatre production that has received a record-breaking eleven nominations and won another record-breaking nine awards, including 'Best New Play'.

Using our FoxGraph household targeting, Foxcatcher was able to target the same users across BVOD and Display. Recency & frequency was crucial to the overall outcome and FoxGraph was instrumental in cross channel deduplication.

This strategy saw a 20% increase in site engagement compared to a standard prospecting strategy measured through CTR and Website visits.  

The CPA saw an improvement of 29% across prospecting strategies using the FoxGraph as compared to the standard prospecting strategy.

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