The client is Australia's #1 mattress brand with a long-term commitment to on-shore manufacturing. The brand has a solid range of mattresses at different price points with quality as its top priority.

Using FoxTag analytics data, Foxcatcher Foxcatcher identified the consideration timeframe was 14-28 days. Using these insights Foxcatcher was able to employ a higher frequency to drive awareness & consideration ensuring the brand stays in front of mind during the research phase.

This strategy, with a higher frequency, saw an 84% of conversion attributed conversions compared to a standard prospecting strategy with a lowest frequency.