Travel
The brand is a multi-channel and inspirational travel-marketing business. The client is positioned as a leading full-service travel agent providing an end-to-end solution.
The focus was a single user multi-channel approach that created efficiencies through a strong upper and mid funnel digital strategy. Whilst BVOD created awareness – our ability to target the same user with short form and display ads using a tight recency window allowed users to engage with the ad, leading to more engagement and higher enquiries.
Foxcatcher was attributed with increasing daily session and driving overall new users by 28%.